Try it now, no sign-up
The code is in the video
Four digits. They are on screen for two seconds, about halfway through.
Wrong answer, try again.
Put your code behind a lock your audience has to watch for
Hide a discount code, a private link or a download behind a small lock, and scatter the answer through your video. People watch to the end because the end is where the number is. No app for them to install, and you see how many actually got there.
How it works
Put the answer in the video
A number on a poster, a date said out loud, a word on screen for two seconds. Anything somebody has to actually watch to catch.
Lock what it unlocks
A discount code, a private link, a file, an unreleased track. The reveal is whatever you would otherwise have put in the description.
Put the link in the description
One link. People who watched get in; people who scrolled do not, which is the point.
Designed down to the last detail
Style every pixel of the lock, and watch it open on film.
Nothing on the screen is fixed. Pick a theme, choose a filmed object that fidgets while the lock holds and opens on video, with sound, when the code is right, then a celebration for the moment it opens. Set the typeface and size, and end on your own reveal. Your players see exactly the screen you designed.
Everything you can design on a lock →Colours
51 themes, and more in the builder. Each one paints the lock, its keys and its button.
Video animations
55 filmed objects that fidget while the lock holds and open on video, with sound, when the lock gives way.
Typeface and size
37 typefaces and 6 text sizes, from a phone in hand to a screen across the room.
Or your own two pictures
Upload a closed and an open picture: the parcel as wrapped, then what was inside.
Every theme, filmed animation, celebration and typeface can be tried on the live preview before you publish.
- 51
- themes
- 55
- filmed animations
- 37
- typefaces
- 36
- celebrations
- 15
- lock types
- 5
- player languages
A complete example: a discount worth watching for
This is the lock in the demo above. Copy it as it is, then change the number and the code.
- Where the answer lives
- On a poster behind you, on screen from 4:10 to 4:12. Never said out loud.
- Question
- Four digits. They are on screen for two seconds, about halfway through.
- Lock format
- Numeric, four digits.
- Hint
- Watch the poster on the wall behind me. It costs them a rewatch, which is what you wanted.
- Reveal
- A promo code, written as text in a large bold size, so it reads as a code and not as a sentence.
- Harder version
- Split the digits across two videos, and make the lock the last thing in the series.
- What you see
- How many opened the link and how many cracked it. The gap between the two is your watch-through.
Six drops that work
The discount drop
A code worth having, behind a number only viewers catch. The oldest one, and it still works.
The early link
The merch link goes live to the people who finished the video, an hour before anybody else.
The unreleased track
Lock a private listening link behind a lyric from the chorus.
The series finale
One digit per episode, five episodes, one lock. Nobody who joined at episode four gets in.
The community password
The Discord invite behind a question only somebody who watches would answer.
The giveaway
Cap it at the first hundred who crack it, and let the counter do the work.
One plan. Everything included.
Unlimited attempts and unlimited players, no Lock Challenge branding, a cap on how many people may win, and a view of who opened the link and who finished.
1
Create
Any lock, any reveal
2
Customize
Themes, fonts, filmed opening, sound
3
Share
Link or QR code, on any device
4
Play together
Team Battle, live ranking, advanced controls
Creator questions
What is a locked drop?
A locked drop is a link whose content only appears once somebody answers a question. You hide a code, a download or a private link behind it, and put the answer somewhere in your video. The person opening it types the answer in their phone's browser, and what you hid appears.
Does it increase watch time?
It gives people a reason to watch to the end, and a reason to rewatch a section. What we can tell you for certain is the part we measure: how many opened the link and how many cracked it. The gap between those two numbers is people who wanted in and did not watch closely enough.
Do my viewers need an account?
No. They open the link, answer, and see the reveal. No sign-up, no app, nothing to install. You need an account to build it; they never do.
Can I limit how many people get the code?
Yes. Set a maximum number of successful unlocks and the first hundred people to crack it get the reward; everybody after that sees a sold-out screen instead of the keypad. Everyone can still play.
Can I put it behind a QR code?
Yes. Every lock comes with a QR code, so it works on a thumbnail, on a printed card in a parcel, or on screen at the end of the video.
What can the reveal be?
Anything: text with bold, sizes and links, which is enough for a promo code, or a link or a download, a button, images, audio, a YouTube video and several items in one reveal, so a drop can be a track, a PDF and a link at once.
Give them a reason to watch it twice
Build the lock, put the answer in the video, and put the link in the description. It takes about three minutes and costs nothing.
Build your creator drop →