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You scanned a QR code on a coffee cup

Clue:

How many hours are there in a day?

QR code reveal for marketing

QR code reveal: hide a discount code behind a lock customers crack

A QR code reveal is a QR code that opens a small lock instead of a plain page. The customer scans it, answers one easy question, and the lock opens on your discount code, gift, or message. Free to create, no app to install, and Pro allows commercial use with no watermark.

How it works

1

Lock your discount code

Write the code (say CRACKED20), pick an easy question, and set the answer. An Event Pass or Pro adds a theme and a filmed unlock animation.

2

Print the QR code

Every published lock gets a short link and a downloadable QR code. Put it on a cup, a receipt, a table tent, a flyer, or a badge.

3

Customers crack it

They scan, answer, and the code appears on their phone with a copy button. You see how many scanned and how many opened it.

Designed down to the last detail

Style every pixel of the lock, and watch it open on film.

Nothing on the screen is fixed. Pick a theme, choose a filmed object that fidgets while the lock holds and opens on video, with sound, when the code is right, then a celebration for the moment it opens. Set the typeface and size, and end on your own reveal. Your players see exactly the screen you designed.

Everything you can design on a lock โ†’

Colours

51 themes, and more in the builder. Each one paints the lock, its keys and its button.

Video animations

45 filmed objects that fidget while the lock holds and open on video, with sound, when the lock gives way.

Empty rusty boxScrollRing boxEmpty puzzle boxSafePirate chestChampagne crateLockerSuitcaseMusic boxEvidence boxVault doorGift boxArcade cabinetAirlock

Typeface and size

37 typefaces and 6 text sizes, from a phone in hand to a screen across the room.

Or your own two pictures

Upload a closed and an open picture: the parcel as wrapped, then what was inside. Included with the Event Pass and Pro.

Every theme, every filmed animation, your own pictures, the celebrations, typefaces and text sizes come with the Event Pass or Pro. A basic lock keeps the default theme.

Build yours โ†’
51
themes
45
filmed animations
37
typefaces
36
celebrations
15
lock types
5
player languages

A complete example: the coffee cup discount

This is the exact lock in the demo above, the way you would set it up for a coffee shop. Copy it as is, or swap the code and the question.

Where the QR goes
Printed on the takeaway cup sleeve, under the words 'Scan to unlock a discount'.
Question
How many hours are there in a day?
Lock format
2-digit numeric code. The answer is 24.
Hint
Type the two digits. Any customer gets this one.
Reveal
20% off your next order, with the code CRACKED20 in a copyable box.
Why so easy
The point is the reveal, not the puzzle. A question every customer answers in five seconds keeps the fun and loses nobody. Save the hard riddles for treasure hunts.
What you see
How many people opened the lock and how many cracked it. Pro adds timings and hint usage.

More hidden-offer ideas for shops, brands and events

Mystery discount

Hide the percentage, not just the code. 'Crack it to find out how much you save' gets more scans than '10% off'.

Packaging thank-you

A QR code inside the box reveals a code for the next order. The question can be about the product itself.

Event treasure

Several QR codes around a venue, each hiding a clue or a small prize, to keep guests moving between stands.

Gated giveaway

Hide the entry link behind a lock so only people who read the flyer reach the giveaway.

Loyalty surprise

A QR code on the receipt that reveals a free item once a month. Change the code without reprinting anything.

Menu secret

A QR code on the menu that unlocks the off-menu item of the week, with a question about the restaurant.

Simple, honest pricing

Free to create and share. Pro allows commercial use and removes the Lock Challenge branding.

Build everything first, paid options included. You only choose a plan when you publish. Start building โ†’

Free

$0no card needed
  • 3 basic lockssingle or multi-step, up to 3 steps each
  • Your locks never expire
  • 15 lock formats
  • Multiple reveal formatsTextLink / downloadAction buttonImageYouTube videoAudioHTML
  • 8 free templates
  • Math riddle lock
  • What am I riddle lock
  • Science riddle lock
  • History date lock
  • Geography riddle lock
  • Music note lock
  • Mini classroom escape room
  • Playground treasure hunt
See what is included
  • Custom encouragement messages
  • Basic statistics
  • Personal and educational use
Create a free lock

Event Pass

$7.90once
  • 10 premium locksup to 10 steps each
  • 51 themes and 45 filmed unlock animations
  • 36 celebrations with sound
  • Text size and font
  • Your logo on the lock
  • Lock Challenge branding removed
See what is included
  • Your own before/after pictures
  • 25 premium templates, ready to run
  • Email invitations, up to 200 at once, tracked person by person
  • One payment. Your premium locks stay live for 15 or 30 days.
Get the Event Pass
Best value

Pro

$14.90per month
  • Unlimited premium locksunlimited steps
  • Option to ask players for their name or email
  • Timed unlocking
  • Detailed results and CSV export
  • Live dashboard and leaderboard
  • Scheduling: opening and closing dates
  • A cap on how many people win

39 ready-made templates, the 6 timed ones Pro alone +19 more โ†’

Everything else in Pro (13)
  • Printable QR pack
  • 6 timed templates, built on that clock
  • Access code, player and attempt caps, single use
  • An event date, with a reminder the day before and a report the morning after
  • Choose whether players can look back at the steps they solved
  • Duplicate a whole multi-step lock in one click
  • Bulk step creation
  • Iframe embedding
  • A "challenge a friend" button under your reveal
  • A signed webhook to your own URL on every unlock
  • Saved recipient lists: drop a CSV with first names, invite the same people again
  • Cancel any time
  • Commercial use
Get Pro โ†’

Every plan: 15 lock formats, unlimited players and attempts, QR code and short link.

QR code reveal questions

What is a QR code reveal?

A QR code reveal is a QR code that leads to a locked page instead of an open one. The person who scans it has to crack a small lock, by answering a question, entering a code, or solving a short puzzle, and the content behind it is revealed. With Lock Challenge the content can be a discount code, a message, a link, an image, or a file.

How do I hide a discount code behind a QR code?

Create a lock, type the discount code as the reveal, choose an easy question and its answer, and publish. The lock gets a short link and a QR code you download and print. When a customer scans and answers, the code appears on their phone. Ideas in gamified discount ideas.

Can I use it commercially, for my shop or my brand?

Yes, on Pro. Commercial use is part of the Pro plan, along with removing the 'Powered by Lock Challenge' branding from the customer's screen. The free plan is for personal use and keeps the branding.

How hard should the question be?

Easy. For a discount the reward is the point, so pick a question every customer can answer in seconds, such as 'How many hours are there in a day?' or the name of your shop. Keep hard riddles for treasure hunts and escape games.

Does the customer need an app or an account?

No. The QR code opens a web page in the phone's browser. There is nothing to install and nothing to sign up for on the customer's side.

Can I change the code without reprinting the QR codes?

Yes. The QR code points to the lock, not to its contents. You can change the discount code, the question, or the reveal at any time and every printed QR code keeps working.

Can I see how many people scanned and cracked it?

Yes. Every plan shows how many people opened the lock and how many cracked it. Pro adds detailed statistics: timings, hint usage, and a CSV export.

How many QR code reveals can I run for free?

The free plan keeps up to 3 locks active at a time, and they never expire, with unlimited scans and attempts on each. Pro lifts that limit for as long as you subscribe, and adds commercial use. More ideas in QR code marketing campaign ideas.

Turn a passive scan into a customer who earned the discount.

Hide your code behind an easy question, print the QR code, and let customers crack it. Free to create, commercial use with Pro.

Create your QR code reveal โ†’