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Product launch

A one-lock teaser for a product launch: your audience traces the flight of a champagne cork with four arrows to open the launch page early. It takes about 10 minutes at most, opens from one link or QR code in any phone browser, and needs no app or account.

Made for
Brands and creators
Difficulty
Medium
Duration
10 min
Steps
1
Locks used
Direction (8 ways)
Play the example
Product launch: Direction (8 ways)

Try it before you copy it

What this template contains

  1. step 1 · Direction (8 ways)

    Pop the launch cork

    🚀 Before the launch page opens, trace the flight of our 🍾 champagne cork: it pops up diagonally to the right, glides flat for a moment, dips diagonally forward, then drops straight down.

    ✏️ Four arrows.

Ideas to make it yours

  • Post the QR code on social media the day before launch
  • Make the arrows trace the shape of your logo
  • Put an early-bird code in the reveal for those who crack it

How to use this template

  1. 1

    Play it here first, exactly as your players will.

  2. 2

    Copy it into the builder, then change the codes, the clues and the reward.

  3. 3

    Publish and share the link or the QR code. Players need no app and no account.

Open it in the builder →

Questions about this template

Where do I put the launch link?
In the reveal. When the lock opens, players see your reveal, so put the launch page link, the product video or an early-access message there. You can update it after sharing if the date moves.
Can I use a shape from our brand instead of a cork?
Yes. Rewrite the instruction around any shape that fits your brand, a rocket, a check mark or the outline of your logo, and set the arrows to match. Every question and answer can be changed.
Is it too hard for a wide audience?
No. It is four arrows guided by a short story, with an optional hint for anyone who hesitates. A wrong try shows a playful message instead of a dead end, so people keep going.
Is this template free?
Playing it and editing it in the builder are free for everyone. Publishing it with its paid options needs an Event Pass or Pro; remove them at Publish and it goes live on the free plan, for good.
Can I change the answers and the texts?
Yes. Every code, clue, hint and reward opens in the builder, and nothing is saved until you publish.
What do players need?
A phone or a computer with a browser. They open your link or scan your QR code, and never create an account.
How long does it take to play?
About 10 minutes, from the first lock to the reward.

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